Top 9 Adsense Ads Violations
One of the most popular ways to monetise your website is through Google Adsense.
However, there are simply too many variables in work, such as relevance, traffic, CTR, and more, that must be taken into account in order to make money.
You should also double-check that you're following the rules to the Adsense. You have risk getting suspended if you make a single mistake.
Naturally, Google continues to improve the ad tech industry safe and profitable for all parties involved, including advertisers and users. As a result, publishers must ensure that they are not in violation of any policies.
You're doing these ad violations?
Adsense publishers are well-acquainted with the importance of following the Google's policies.
Despite this, many of them commit violations that harm their accounts, whether intentionally or unintentionally. If gone too far, such violations can potentially compromise your ability to make money from Adsense.
Being aware of the many Adsense ad violations is an excellent method to deal with such situations, and this blog sheds light on the same.
Clicking Your Own Ads
This may be the first rule in the ad tech sector, but it appears that for every ten publishers who follow it, another 20 are using dishonest methods to get those unwanted clicks.
As a result, it is one of the most common advertising violations. How many times have you told yourself that you're interested in your own ads by clicking them?
Likewise, you could be mischievous and log in from a different IP address, posing as someone else, and clicking on your own ads.
“Hold on a minute,” you might say, “I really was interested in the ad.” Unfortunately, Google isn't that sympathetic.
Consider this: Would it be permissible to learn that a portion of the $1 you paid for a click goes to the person who actually clicked it if you were the advertiser?
Obviously not. As a result, it's easy to understand that Google won't let any publisher click their own ads under any circumstances. This includes working on behalf of your best friend to click for you.
You can use the Adsense Publisher Toolbar to go to an ad's destination page if you really want to.
It's a simple option that lets you to 'test click' your ads without breaking the rules and wasting the money for the advertisers.
Inserting Ads on Infringed Copyright Content
We've already described what Google regards to be prohibited content, including the fact that copyrighted content is one of them.
We believed this one was difficult enough to deserve its own point. You may be displaying both copyrighted content and Adsense ads, depending on the purpose of your website.
You will, of course, be in violation of the Adsense rules if you do so.
For example, if you have a Music-Video-related website with copyrighted videos, you should avoid using Adsense to serve ads.
This policy applies to all protected content, including films, photos, music, and other media.
Using Adsense on Violated/Prohibited Content
Even if illegal content attracts unwanted attention online, it is NEVER acceptable for publishers to monetize such sites with Adsense.
Such methods are obviously a big no-no for Google.
So, how do you know whether Adsense will accept your content? Here's a list of things to stay away from:
- Excessive language
- Copyrighted material
- Adult content
- Content that advocates against an individual, group, or organisation (more on this later)
- Content relating to gambling or casinos
- Content relating to drugs, alcohol, and cigarettes
- Prescription medicine sales and marketing
- Content hacking and cracking
- Sites that provide compensation programmes (sometimes known as "pay-to" sites)
- Google Brand features-enabled websites
- Arms-related content
- Violent content
- Fake goods
- Non-consensual or unlawful acts
- Underage, or illegal conduct
Placing Ads in Languages that aren't Supported
Feel free to skip this section if you run an English-language website. Otherwise, you might want to look into what Google allows in this regard.
Other than English, the Adsense programme supports a few more languages, which you can find here.
If your language isn't on the list, Google won't be able to provide relevant ads on your site.
Using Adsense in Non-User-Centric Websites
Above all else, Google puts the user's experience first. Providing relevant content to users is another strategy to boost user engagement and traffic.
Apart from creating high-quality content, you need also make sure that your website's ad placements are neither deceptive or misleading to users.
Ad units that aren't labelled properly, as well as ad layouts that encourage invalid clicks and draw unusual attention, can put your website at risk.
Make sure that ads aren't next to any games or photographs, as this can lead to unwanted clicks. Furthermore, keep in mind to identify ad units using the terms "Advertisements" and "Sponsored Links" to avoid any confusion.
Ads on Content for Downloading Youtube Videos
Since Youtube is a Google product, it's only natural that the world's most popular video site has a similar level of globalisation to the search engine.
The Terms of Service for Youtube make it illegal to download videos from the site. Regardless or whether today's Internet users are aware of this is beside the issue.
However, if you want to avoid being kicked out of the Adsense programme, don't use Adsense on content that advises and encourages people to download Youtube videos.
There is no privacy policies page
It should explain that in order to display relevant ads, your website uses browser cookies and other methods to collect user information.
Advertisements on 404 Error Pages
Many publishers neglect the non-essential ads that appear on their web pages. 404 error pages, Unsubscribe pages, and Thank you pages are just a few examples.
After all, any chance to see the ads is a good thing, right? Wrong! This could result in a Google reprimand.
According to Google, putting ads on these pages is misleading because they often have little content.
Your visitors may confuse the ads for content on your website and click on them. Remember, it's against the rules to use strategies that encourage unwanted clicks, therefore the aforementioned incident is a good example.
Sharing Adsense Earnings
Perhaps you're someone who's trying out Google Adsense as a way to make money. You provided valuable contents to users, as a result you're getting high traffic.
Maybe you're competing with your friends to see who can earn the first and most money. Due to high traffice, impression, and clicks you made big money.
But Never, ever share your adsence income online. Don't talk on and on about important statistics like your CTR, eCPM, and other related information.
What should you do If you get an Ads Violation Notice?
If you have unintentionally violated a policy, you must resolve the issue. Google has made it simple for publishers to identify and fix earnings issues.
This is what you'll need to do to resolve Adsense violation issues:
- Go to the Policy Center and log in.
- Verify that the "Must Fix" column is set to "yes."
- If the column is set to ‘yes,' you must address the problem as soon as possible, ideally before getting revenue.
After you've resolved all of the issues, you'll need to post a review confirming that you've resolved the issue and are aware with Google's policies.
Explain the steps you took to resolve the issues and what you plan to do to avoid such issues in the future.
What is Google doing to assist Publishers in making things easier?
Google certainly does not want genuine publishers to suffer as a result of a few bad elements.
Google introduced a site verification method in Adsense in October 2018, with the objective of optimizing publisher safety.
Google can provide direct feedback to publishers about their websites using this tool, which is mostly focused on website eligibility.
The good news is that this process occurs before publishers serve ads, so if a problem occurs, they can fix it without violating any policies.
Publishers can also specify which websites they want to monetize, minimising the chances of a fraudster claiming it as their own and displaying advertisements on illegal or inappropriate content.
To guarantee a healthy ecosystem for all people concerned, Google has improved its systems for identifying invalid traffic and other potentially harmful activities.
It's advised to consult the Policy Center if you're having issues with low traffic or ad serving as a result of this change. They will be able to identify and resolve issues that may be preventing them from generating revenue.
These are the most common mistakes made by Adsense publishers. As you can see, some of them are simple.
For example, not clicking your own ads. While others can be more challenging (posting ads along with certain types of content).
It is your responsibilities as a Publisher to use precaution while using ads and to be informed about policy changes.
If you're concerned whether or not what you're doing is legal, you should consult Google or ask the help of an expert.
It will take some time and work, but you will avoid receiving a Bye Adsense Publisher letter if you do so.