Waiting for the Black Friday Sale event?
Here are 4 Focus areas to boost your Earnings
Black Friday is always considered a huge opportunity for marketers to attract customer attention, build brand awareness and boost revenue.
It is the most popular sale event where online and offline stores showcase their deals and lucrative discounts and considering the scale of the event.
The One can increase revenue by maximizing their audience's interest in Black Friday ad campaigns.
Here are 4 tips to maximize the potential of this sale leading to Black Friday and Cyber Monday.
Explore different Marketing Channels
The best strategies during any special sale event vary from channel to channel.
In order to put your hands in the right direction, it is advisable to take a closer look at all your marketing channels and analyze their performances from their past scales.
Usually, in such scenarios, marketers look keen to invest more in cost-effective & performance-based channels like affiliates, Admitad affiliates where brands are offering increased payouts, special promo codes, additional lucrative deals, and many more.
Such channels not only give them ROI but also let them go a level further to test and try a variety of traffic sources like cashback & coupons, loyalty programs, social media which can play a major role during the sale event.
Be ready with the Basics
The Black Friday and Cyber Monday sale will be taking place one after another. To seize the opportunity, you must optimize your website traffic by regularly updating the content that is relevant for the audience.
During sales, ad space costs more and it especially matters for affiliates, so make sure that your budget will be enough for Black Friday.
Not to forget if you have mobile traffic, check that the mobile version of the advertiser's website loads fast and properly so that in the end all your efforts do not go in vain.
Overall, it is important to keep a check on the date of the sale as some advertisers prefer to open up the sale a day or two before the main sale.
Promote Offer Category based on your Audience Niche
Before the main sales begin, Take a closer look at your audience base, their choice, and recent buying behavior.
You can make the black Friday sale campaigns a win-win for both you and your customers but If it’s not tailored for your customers, it’s going to make anything for you.
Usually, advertisers share their own creatives that immediately build associations with discounts and sales festivals.
Using such materials can help you communicate the message easily and ensure that the customer makes the purchase decision having received the sales information from your channel.
It has also been observed that millennials are the key spenders on Black Friday deals.
Thus it might be more effective to reach out to them with their most handy communication tool- Telegram which is the most commonly used channel for online shopping by them.
Utilize Relevant Tools
In the online space, there are many tools available that can help you to monetize your website as well as assist you to attract users effectively.
You might already be acquainted with some of the tools or are planning to do so. Using at least the two following tools will ease your life greatly:
they are multifunctional and rather helpful – Extension for Google Chrome and Telegram Bot.
After adding the Admitad extension to your chrome browser, the publisher can see the main details of the affiliate program in the browser window of the advertiser webpage.
Also, any unique deep link can now be created literally in one click. The tools tend to be highly recommended and useful for bloggers.
Telegram Bot by Admitad is a solution that facilitates efficient working with affiliate programs from any device that has this messenger installed.
The Bot is useful as any telegrammed can create a short link for their users and at the same time can keep a check on their earnings.
These simple practices will help you surpass your last year’s performance, we expect this sales period to turn out far better than 2020.
So, many users buy online, as a result, the discount period will only boost their activity.
Not to forget that Cyber Monday comes after Black Friday, so some users may avoid the craze about Friday and decide to shop on Monday.
So remember to be more proactive and let your creatives stay a little longer.
Considering the sales are around the corner and is a golden opportunity for brands as well publishers to monetize their earnings.
It is the most popular sale event, with both online and offline stores showcasing their deals and attractive discounts.
To meet the increasing client demand, firms increase their sales and marketing activities at this time. You may use smart Black Friday ad campaigns to capitalize on this audience interest and increase your income.
Admitad Affiliate where we have collected top black Friday campaigns where brands are offering increased payouts, special promo codes, additional lucrative deals, and many more.
At the same time, promoting affiliate campaigns can allow publishers to share a pool of offers with their users which will help them generate more profits.
The best part about the sale period is that both advertisers and publishers can help each other by listing their offers on a common platform.
For example, it has been observed that a lot of networks are organizing Black Friday sale events.
So, Admitad Affiliate where we have collected top black Friday campaigns where brands are offering increased payouts, special promo codes, additional lucrative deals, and many more.
The foremost important thing is to know the platform you will be working with. It is advisable to take your time and do thorough research on popular ad campaign platforms beforehand to make the most out of it.
For marketers, it is a good opportunity/time to join an affiliate network to attract customers.
You can generate revenue as affiliate channels have a variety of traffic sources like cashback & coupons, loyalty programs, social media which can play a major role during the event.
Analyze your consumer base closely to discover if there are any trends in their characteristics, such as demographic or psychographic qualities such as age, gender, income, and so on.
This will help you understand your consumer’s behavior and you can choose the category to promote according to their needs, which will ultimately result in better monetization.
Stick to one Category/Segment- use Creatives accordingly, understand your Audience
You can create the best Black Friday ad in the world, but if it isn't targeted to your target audience, it won't be very effective.
Consider this: You wouldn't show a bike ad to someone who solely rides by car.
According to research, Youngsters spent the most money on Black Friday sales. If this demographic is relevant to your business strategy, marketing your products and services to them may be more effective.
Here are some pointers to help you discover your target group and write a great ad design:
Get hyper-specific about your target customer.
- What do they like and dislike?
- What gets their attention?
Make a buyers list to ensure you're looking at the whole picture. To do this more successfully, use HubSpot's Make My Persona tool.
Utilize surveys and feedback forms to get direct client feedback. QuickTapSurvey provides a simple but powerful approach.
Customers may wish to purchase a product but want to compare it to competitors' offerings or simply wait for a discount.
You may take advantage of this as an e-commerce business owner by offering Black Friday discounts and unique deals to such customers.
Generally, the most "captivating" part of this sales pie has been Electronics & Household Appliances, although we would not recommend focusing just on this area.
According to Admitad data, sales of goods for children, as well as garments and shoes, perfume, and cosmetics, climbed significantly during the Black Friday period.
The major piece of advice may be to examine what the advertising has to offer and get all of the relevant info for your target audience.
Content has always been and still is the King: make sure your platform stands out from the millions of those that also try to arrange some “hype” around this shopping madness.
Use the creatives for Black Friday
Advertisers share their own creatives that immediately develop connections with discounts, hot deals, and sales festivals before the big sales of the year begin.
We recommend paying special attention to those – using such materials will help you communicate the message easily and ensure that the customer makes the purchase decision having received the sales information from your channel
The big sale event is the time to nail it.